Providing the best
inspiration for
shoppers near-buy.

We create and develop highly impactful media-innovations to inspire shoppers to buy well.

philosophy

Near-buy

By focusing on the moment of the purchase decision, we do not leave shoppers alone in the most important step of their customer journey. Cyreen’s near-buy inspiration is a highly efficient and effective way for retailers and advertisers to activate brands and significantly improve the shoppers´ experience.

philosophy

Smart
inspiration

Our data-driven approach enables us to identify what really matters to shoppers. Understanding shoppers’ behavior requires a sophisticated interplay of high-class data and effective digital-media-technology. Mastering both, Cyreen utilizes shopper-relevant factors to inspire customers and optimize ad-impact.

philosophy

Shopper-friendly

Cyreen’s edgy technologies are shopper-friendly:
Safeguarding shoppers’ privacy is of utmost importance to us. Customers are not interrupted during their purchase activities. Neither an active involvement nor a change of habit is required.

Solution

C.A.P. is a data-driven media-solution for advertisers that measures the actual ad impact offline.

With C.A.P., we introduce a media-novelty to the advertisement market. Transferring the online seen-and-bought logic to the offline world, the actual ad impact is finally measurable since we connect ad impressions with purchases. Intelligent C.A.P. screens inspire shoppers with audio-visual advertising directly at the point of sale. The technology allows advertisers to display their ads at the right location and time.

Proposition

C.A.P. creates value for your brand on three levels.

Analytics

Connecting ad-impressions with purchase, C.A.P. sheds light on the darkness surrounding offline advertising effectiveness. Its unique data helps us deliver optimized results and generate long-term value for your campaign.

Sales Uplift

C.A.P. promotes your product where it matters most to boost sales: at the point of sale. Your advertising has an immediate and measurable impact on shoppers’ purchase behavior – for both, existing and new customers.

Brand Building

Want to be top of mind? Each and every touchpoint further enhances your brands’ image. Extending your campaign from the living room to the supermarket, C.A.P. helps you to further increase awareness.

About

We believe in creating relevant inspiration to foster the instore shopping experience.

Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right location.

BenedictBoos
Finance
contact
CirilHofmann
Marketing
& Operations
contact
DavideScheidegger
Strategy
& Data Science
contact
WernerSchubert
Technology
contact

Research
Cooperations

We collaborate closely with universities and market research experts to perfect our methodological approach, make our results as transparent as possible and optimize gained insights for our customers. Our analyses are developed and tested in collaboration with the University of St. Gallen (Switzerland), European Business School (Germany), Technische Hochschule Köln (Germany) and Konzept & Markt (Germany).

un st gallen logo
technology arts sciences logo
konzept markt logo
/EBS Logo Business School logo